Nonetheless, with mobile gaming increasing in popularity and MicroSD cards becoming cheaper and more common than fresh veggies, Sony had chosen the worst time and angle for their memory card gouging. Many gamers agreed that a £100 price tag on a 32GB memory card would have caused mass outrage. Allegedly for this reason, Sony didn’t release the 32GB card in the UK at launch. We’re talking $125 for 32GB extortionate. Price-wise, these new PS Vita cards were extortionate. The gaming community cottoned on to this quickly.
Whereas every Sony console before it had arguably delivered at launch (for the most part) for the first time ever, a Sony console had been ‘overhyped’. The reality of its launch lineup was far from Sony’s original promise. Leading up to its launch PS Vita was (incorrectly) advertised as a PS3 for the palms with a myriad of AAA titles to boot. It’s anyone’s best guess how many units of the Vita Sony would have sold without those measures. All of these rescue attempts were made far past the point of no return. Lowering the RRP of Vita and its memory card lineup was another. The linking of remote play and PlayStation TV to Vita were two such attempts. With 80-82 million confirmed units sold of the PSP and expectations running high, it came as a surprise that PS Vita only sold an estimated 10-15 million units over its entire lifespan.ĭespite all that, Sony trusted in the quality of their console and continued to invest in marketing campaigns to boost sales.
Though, as many readers might have observed, a collective hunch was all PS Vita amounted to in the end. The first few days after the Japan launch reinforced those hunches. This being Sony’s second handheld console, many expected the legacy established by the original PSP to guarantee sales records. Though Sony later realised North America to be the optimal launch location for consoles such as PlayStation 4 onward, PS Vita sold best in Japan overall in this case. PlayStation Vita first debuted in Japan on December 17th of 2011. This most recent episode tackles Sony’s second handheld: PlayStation Vita (PS Vita). This is our second bonus handheld article (the first being PSP) in Rick Wilder’s history of PlayStation piracy series which chronicles Sony’s decades-long fight between pirates and Sony console security.
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